Nationalmuseet
Branding

Disciplines:
︎︎︎Art Direction
︎︎︎Layout
︎︎︎Digital


The National Museum aims to be more than just a museum. They envision themselves as a Media House that disseminates historical and cultural content to the public. The museum seeks to remain relevant in today's era and utilize contemporary technologies such as podcasts, radio, TV, and film. 

For this project, my strategy centered around playing with the concept of time, as suggested by the brand name. I manipulated the letter sizing to represent different times - 'now' and 'then'. This playful approach to typography was consistently applied throughout the entire brand identity to create a cohesive and dynamic visual language