PhaseOne

Disciplines:
︎︎︎ Art Direction
︎︎︎ Visual Identity
︎︎︎ Packaging Design

At Phase One, I have worked on a range of projects that refine and strengthen the brand’s visual identity across digital, print, and product experiences. My contributions include:

P5 Packaging – Designing the packaging for P5, creating a sleek, high-end unboxing experience.

PAS Concept – Presenting a strategic visual direction for PAS, ensuring alignment with Phase One’s premium positioning.

30-Year Campaign – Developing key visuals and campaign storytelling for Phase One’s 30-year anniversary.

These are just some of the projects I have contributed to, continuously working on brand storytelling, campaign execution, and product communication to enhance Phase One’s global presence.