Mums
Rebraning

Disciplines:
︎︎︎ Layout
︎︎︎ Packaging
︎︎︎ Illustration


Steff Houlbergs has a strong brand that is commonly associated with sausages and football. To break away from the sausage-centric image, we chose to create a new sub-brand called "mums" for their everyday helpers/rolled dishes.

With my co students we made the packaging more appealing and appetizing, while maintaining a transparent element so consumers can see the contents of the product.