Grøndal MultiCenter
Rebranding

Disciplines:
︎︎︎ Art Direction
︎︎︎ Layout
︎︎︎ Print
︎︎︎ Digital


Grøndal MultiCenter, located in Copenhagen’s Nordvest quarter, is one of Northern Europe's largest sports centers, offering over 40 diverse activities. This dynamic hub features a fitness center, meeting rooms, a children's play area, and a café, providing a vibrant space for recreation and community engagement.

To create the new visual identity, I chose to base it on the consumer-based approach. The fundamental purpose here is to establish a brand through consumers' familiarity and associations with it. I've grounded GMC's new visual identity on user insights