Clever

Disciplines:
︎︎︎ Concept
︎︎︎ Print
︎︎︎ Digital


Clever is a Denmark-based company providing comprehensive electric vehicle (EV) charging solutions. Established in 2009, it offers a wide network of charging points and user-friendly services for EV users at home and on the go.

Clever was introducing Clever Mini, a charging plan for electric vehicle users with limited or variable driving needs. Unlike Clever Unlimited, which offers unlimited home and network charging, Clever Mini has a cap of 120 kWh/month. Therefore Clever wanted me to visualle. 

For the unlimited version, I extended a line from one end almost to the other, creating a sense of 'unlimited' in the visual communication. I also used a dark green color to underscore this concept.

For the 'mini' version, I incorporated a short line and a lighter shade of the green color to communication the 'mini ' version.

Additionally, I designed a website where users can interact with a slider to explore and identify which solution best fits their needs.